In January 2009, after consolidating all of its mortgage operations into a single subsidiary, W.J. Bradley rebranded that subsidiary, W.J. Bradley Mortgage Capital Corporation, and began to manage the daily operations of the mortgage company. From 2009 to 2012, W.J. Bradley Mortgage Capital grew a staggering 443 percent; from $41 million in revenue to $223 million, and from $1.15 billion in origination volume to $6.5 billion. After more than a decade since its entry into the residential mortgage space and having survived the most severe economic downturn in history from the very epicenter of the tumult, in 2012, W.J. Bradley became the fastest-growing mortgage lending firm and third fastest-growing financial services firm in the country, among those that generated in excess of $200M in revenue, as ranked by Inc. Magazine and based on percentage of growth in revenue within a three-year period.